Case Study: How Elevate Delivered a Beatport #1 UKG Release for Jordan Peak
Introduction
In a crowded electronic music landscape, successful PR campaigns are rarely accidental. They are built on clear objectives, strong positioning, trusted media relationships, and consistent communication between artist and publicist.
This case study breaks down how Elevate ran a targeted PR campaign for Jordan Peak’s Ready or Not EP, resulting in:
#1 on the Beatport UKG Chart
47,000+ streams on Spotify
High-credibility premieres across key SoundCloud platforms
More importantly, it shows how a structured, strategic approach to electronic music PR can translate into measurable outcomes, not just vanity coverage.
Campaign Overview: Ready or Not EP – Jordan Peak
Artist: Jordan Peak
Release: Ready or Not EP
Campaign Focus: Music premieres + independent Spotify playlist strategy
Key Results:
Beatport UKG Chart – #1
Spotify – 47K+ streams
Premieres on Techno Bible, Maslow Unknown & Ibiza Sonica
Defining Clear Goals Before the Campaign Begins
Every PR campaign Elevate runs starts with information gathering and alignment.
Before pitching a single outlet, we work closely with the artist to understand:
The story behind the release
The artist’s positioning and sound
Short-term goals (charts, streams, visibility)
Long-term goals (brand building, credibility, industry traction)
For Ready or Not EP, the objective was clear:
Build credibility within the UKG and electronic space while driving tangible performance metrics — not just exposure for exposure’s sake.
This insight allowed us to craft a press release that connected artist identity, musical direction, and campaign goals in a way that resonated with media partners.
Building a Targeted Media Strategy
Rather than taking a scattergun approach, Elevate focuses on precision pitching.
Using our 200+ trusted media partner list, we developed a campaign strategy centred on:
High-credibility SoundCloud premiere platforms
Media outlets with a proven audience overlap
Independent Spotify playlists aligned with Jordan Peak’s sound
For this release, we prioritised three of the most respected SoundCloud channels in electronic music:
Techno Bible
Maslow Unknown
Ibiza Sonica
These platforms were selected not just for reach, but for trust, authority, and relevance — ensuring the release landed in front of listeners who actively engage with this style of music.
Weekly Check-Ins & Adaptive Campaign Management
One of the defining factors in this campaign’s success was ongoing communication.
Throughout the PR run, Elevate held weekly check-ins with the artist, covering:
Coverage offers received
Strategic discussion on which opportunities to accept, hold, or pass
Performance insights as the campaign progressed
Incremental adjustments to improve results in real time
This process allows campaigns to stay flexible and responsive, rather than locked into a rigid plan that doesn’t evolve with results.
Executing a Coordinated Publishing Schedule
Once coverage decisions were finalised, Elevate worked closely with Jordan Peak to:
Coordinate premiere dates
Align Spotify playlist support alongside media drops
Ensure consistent messaging across platforms
Maximise momentum around key release moments
By carefully sequencing coverage and support, the campaign maintained visibility over time — a key factor in pushing the release to #1 on the Beatport UKG Chart.
Results That Speak for Themselves
The outcome of the campaign demonstrates what happens when strategy, relationships, and communication are aligned:
Beatport UKG Chart: #1
Spotify Streams: 47,000+
Credible Media Placement: Top-tier SoundCloud platforms
Sustained Momentum: Rather than a single-day spike
These results weren’t driven by hype — they were the product of a clear plan, trusted media relationships, and collaborative execution.
Why This Campaign Worked
Several core principles underpinned the success of the Ready or Not EP campaign:
Clear goals defined before pitching
A strong, authentic press narrative
Targeted media selection over mass outreach
Weekly communication and adaptability
Strategic timing and coordination with the artist
At Elevate, we believe PR works best when it’s treated as a process, not a one-off service.
Looking to Run a Strategic PR Campaign for Your Release?
If you’re an electronic artist or label looking to:
Build real credibility
Chart on platforms like Beatport
Drive meaningful streaming growth
Work with a PR team that values communication and strategy
Elevate specialises in tailored PR campaigns designed around your goals — not generic templates.
Get in touch to discuss how we can support your next release.
